3 Interactive Marketing Concepts You Should Know
60Congratulations. You’ve figured out Facebook and can tolerate Twitter. But, just when you thought you were surfing the social media learning curve, online interaction has taken marketing to new levels. Stay in the loop by learning more about these interactive media concepts:
Daily Deals
Companies that offer online daily deals leverage a large audience to
sell products and services at a deeply discounted rate. Popular daily
deals companies include sites such as Groupon, Living Social, and woot!
Learn More:
Online daily deals help firms gain traffic
The Ultimate Guide: How Media Companies Should Offer Daily Deals
Groupon and the Walmart Effect
Gamification
According to Wikipedia,
gamification is the use of game play mechanics for non-game
applications, particularly consumer-oriented web and mobile sites, in
order to encourage people to adopt the applications. It also strives to
encourage users to engage in desired behaviors in connection with the
applications. Gamification works by making technology more engaging, and
by encouraging desired behaviors, taking advantage of humans’
psychological predisposition to engage in gaming. The technique can
encourage people to perform chores that they ordinarily consider boring,
such as completing surveys, shopping, or reading web sites.
Learn More:
Fun is the Future: Mastering Gamification
5 tips for Creating a Successful Social Media Contest
Geolocation
According to Webopedia,
geolocation is a term used to describe the capability to detect and
record where you and other people are located, and to use the
information to enhance the desktop using an Internet-connected computer
or device. Geolocation information can be obtained in a number of ways
including data bout a user’s IP address, MAC address, RFID, Wi-Fi
connection location, or GPS coordinates.
Learn More:
Geolocation 101: How It Works, the Apps, and Your Privacy
6 Ways Check-Ins Can Benefit Your Brand
