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Seven Tips for Creating Your Logo
When you start your own business, you have numerous tasks to undertake – naming the business, getting licenses, deciding whether or not to incorporate, talking your spouse into keeping your books for free – and the list goes on. But with...
20 commentsDeveloping a Business Portfolio
And no, I’m not talking about a portfolio chock full of stocks, bonds, and various funds. The portfolio I am referring to is a powerful marketing tool, one that will show your potential clients the work that you or your company is capable of...
13 commentsAdvertise for Free With a Press Release
You can jump up and do the "free advertising" song and dance, because here's one more way that your small business can market itself for free. Yes, it's the press release - never guaranteed to be seen, but if it is, you've hit the free marketing...
1 commentGood Customer Service After the Transaction
You spend time selling yourself, your services, and your soul to get to that golden moment of the transaction. Services are rendered, money changes hands...and then what? Well, if you're smart you will take steps to go the extra mile to keep that client relationship going long and strong.
0 commentsRead This Before Naming Your Business
If you are starting a small business, maybe you've read my other hubs about logos, websites, and other marketing tactics, and thought, "That's nice. As soon as I can think of a name for my business, I'll get...
3 commentsCreating Your Online Business Community
Welcome to Web 2.0! Most of the people I come in contact with aren’t familiar with the Web 2.0 concept, so please allow Wikipedia to explain: The term Web 2.0 is commonly associated with web applications that facilitate interactive information...
1 commentHomework – Links I recommend for website DIY’ers
Maybe you’re going at developing your website yourself, or perhaps you’re employing just a little help from a professional. Either way, there are many resources online at your disposal, so allow me to...
1 commentTips for Creating an E-Newsletter
For keeping customers abreast of current news, announcing new products or services, or just showing off some of the work you've done, there is no better way to pull it all together than with a newsletter....
1 commentDesign Tips for Amateurs Part IV: The Details
If it’s true that the devil is in the details, then smack me and call me Beelzebub. Part four of the “Design Tips for Amateurs” series focuses on the little things that will screw up your...
0 commentsDesign Tips for Amateurs Part I: Type
I know that as a small business owner you wear many hats – manager, service provider, accounts payable, accounts receivable, secretary, receptionist, sales rep, toilet cleaner, and – oh yeah...
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